Thanks to the natural hair movement, we are gradually moving away from straight hair as a beauty ideal. Nevertheless, smoothing agents such as silicone remain one of the undesirable main ingredients in our shampoo bottles. This is changing with Mellon, the first Belgian hair brand that supports your natural hair texture. No synthetic ingredients, suitable for the Curly Girl method. Or how an influencer, a hairdresser and a herbalist joined forces and to their surprise discovered unexplored curls.
Danger on your hair
Regular hair products contain silicones, parabens, sulfates, and artificial fragrances and dyes, which often makes them cheaper and longer lasting. Unfortunately, these products also increase the risk of allergies and skin irritations. Research from the American National Institutes of Health (2022) even stated that frequent use of straighteners plays a role in the development of hormone-sensitive cancers such as uterine and ovarian cancer. Less severely, those chemicals affect your hair, scalp, and exercise patterns . Many people don't even know that they naturally have waves or curls. Or they suffer from persistent complaints such as frizz, dandruff and hair breakage.
Hidden curls
For curly hairdressers, the harmful effects of chemicals, mineral oils, waxing and drying alcohol are old news. Followers of the natural hair movement and Curly Girl Method have long sworn off them. But they usually only focus on strong curl patterns, with strong spirals.
Wavies , people with wavy hair or a light stroke, fall by the wayside.
Quirina, a curly hairdresser and co-founder of Mellon, makes the opposite move. She does not start from the curl or wave, but first brings her clients' hair back to basics. In the same way as all other curl hairdressers: by stopping with conventional products and discovering the natural texture of the hair and letting it speak. Quirina does not manipulate the hair into a certain look as most products on the market recommend, but rather stimulates its own natural shape . Whether it is a stroke, curl or wave.
The Mellon offer
Approaching hair in a natural way to support hair condition, curl pattern and styling routine is what Mellon is all about. For Mellon, a good hair day is the result of a good foundation: a clean scalp and knot-free hair. The products aim to reveal and support the true hair texture using only natural and organic ingredients .
We are a small start-up company, that's why we start with a small offering that starts at the roots. You can get a mild shampoo , a detangling conditioner and a nourishing oil (for both scalp and hair). This trio forms the perfect basis for a healthy scalp and a good hair care routine.
